Design studio
Where creativity, craftsmanship and technology come together
At the heart of our menswear manufacturing lies a state-of-the-art in-house design studio — a creative hub where ideas, craftsmanship and innovation meet.
Built to set new benchmarks in product development, the studio lets us design apparel that blends global fashion sensibilities with functional, everyday comfort.
the design studio floor
Where creativity meets technology
Six rooms under one roof
The studio is equipped with the tools and facilities to turn concepts into collections with precision and speed. Each space does one job, and they operate together rather than in sequence.
Trend Research & Forecasting Zone
Designers work from global trend resources, colour forecasts, fabric libraries and fashion insight to stay ahead of each season.
Digital Design Suite
CAD systems, 3D design software and digital pattern-making tools, for faster sampling and sharper accuracy.
Fabric & Trims Library
A curated archive of fabrics, yarns, finishes, washes and trims to experiment with and build distinctive product stories from.
Sampling & Prototype Room
A fully equipped sampling unit for quick turnarounds, testing fits, silhouettes and constructions before bulk production.
Print & Embroidery Development Lab
Dedicated space for artworks, graphic variations, embroideries, appliqués and embellishment techniques.
Fit & Wearability Lab
Controlled fitting assessments, so every garment meets global standards of comfort, durability and movement.
The team
Designers who understand men
Fashion designers, textile experts and technical specialists who understand how men actually dress. With deep industry experience and an appetite for innovation, they:
- Develop season-less and seasonal collections
- Balance global fashion cues with Indian sensibilities
- Experiment with fabrics, textures and construction technologies
- Ensure consistency, quality and brand relevance across categories
- Craft designs that deliver comfort, confidence and style
The design team at work
Outcomes
Design that delivers results
Creativity, technical skill and integrated manufacturing in one place. What that combination produces:
- Distinctive menswear collections
- Faster product development cycles
- High accuracy from concept to bulk production
- Tailor-made design solutions for private labels, brands and retailers
- Products that resonate with modern consumers
